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Exact Text Monitoring
Monitors for the presence of a specific piece of text on a page and produces an
accuracy rating (out of 100%). This can be set to report when a brand is or is not present on a
page and when the existence of another phrase was found/not found.
Typical Usage: monitoring the accuracy (or presence of) of a specific set of terms and
conditions accompanying a brand's offer was found on a page.
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Expired Offer/Interest Rate Detection
Monitors for a specified set of outdated offers or rates for a brand or product.
This can be set to report when a brand is or is not present on a page and when the existence of
another phrase was found.
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Unethical or Misleading Sales Message Monitor
Monitors for the presence (or omission) of specific words or phrases on pages. This can
be set to report when a brand is or is not present on a page and when the existence of another
phrase was found. This can also use wildcards to capture phrase variations.
Typical Example: Used to find publishers who use unethical marketing tactics such as "this
drug works miracles" or "guaranteed to remove wrinkles", "guaranteed to win", "get rich quick"
etc.
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Phrase Monitor
Monitors for the presence (or omission) of specific words or phrases on pages. This can
be set to report when a brand is or is not present on a page and when the existence of another
phrase was found. This can also use wildcards to capture phrase variations.
Typical Usage: Detecting calls to action that imply a sense of urgency (buy now, limited time
offer, must end soon, etc), detecting 'systems' and 'strategies' claiming to improve performance
in financial or gambling verticals.
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Legal Disclaimer / Privacy Policy Monitoring
Looks for the mention of a privacy policy or disclaimer or for specific disclaimer text on
pages. This can be set to report when a brand is or is not present on a page.
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'Bad Actor' Brand Analysis
Monitors for publishers who are referencing (or linking to) any of a specific set of
pre-defined brands and/or products which are known to be trading illegally or unethically. This
can be geo-targeted to country level but not to US State level at present although a condition
can be added to only report if a US State is mentioned elsewhere on the page.
Typical Usage: In heavily regulated markets where having your brand promoted alongside an
illegal product could result in regulatory or legal action or cause reputational damage.
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Illegal Website Monitoring
Monitors an ever growing list of known illegal websites (drugs, torrents, movie
downloads, illegal sports streams etc) for references or links to your brands that could land you
in trouble with the regulator or damage your brand's reputation.
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Customizations
If you have specific requirements for monitoring online brand protection or compliance across your affiliate, publisher or advertiser content or if you require assistance with finding and tracking publishers to market your products, please contact us to discuss.